Pathera Health — Independent MedTech Advisory

Navigating
complex
medtech markets

Strategic guidance for medical device organizations on value-based reimbursement, market access, product development, and digital transformation — from clinical evidence to commercial results.

15+ Years Experience
50+ Coverage Decisions
12+ Markets Entered
40+ Products Launched
Biomedical engineer working on implantable device design
Implantable Device Design
Surgical team in Western hospital operating room
Clinical Environments
Busy city street urban market
Global Markets
01 —

Services

Urban city markets
01 / Market Strategy

Market Entry
& Strategy

From opportunity assessment to go-to-market execution, We help medtech organizations identify the right markets and chart a clear path to commercial success.

  • Market sizing & segmentation
  • Competitive landscape analysis
  • Go-to-market planning
  • Commercial model design
  • KOL & stakeholder mapping
Biomedical engineer designing implantable device
02 / Product

Product
Development

Strategic input across the full product lifecycle — from early-stage design through clinical validation and regulatory submission.

  • Unmet need identification
  • Clinical requirements definition
  • Regulatory pathway strategy
  • Human factors & usability
  • Launch readiness assessment
Diverse surgical team in modern operating room
03 / Access

Market Access &
Reimbursement

Navigating payer landscapes and securing favorable coverage decisions requires both clinical and economic evidence strategy. We guide clients through every step.

  • Payer landscape assessment
  • Health economics (HEOR) strategy
  • Coding & coverage strategy
  • Value dossier development
  • Payer engagement support
02 —

About

An independent advisory firm
with operator experience

We are a medtech advisory firm with subject matter expertise in value-based reimbursement, patient experience optimization, and SaaS-enabled digital transformation. We advise medical device, payer, and healthcare technology organizations on aligning regulatory dynamics, quality performance drivers, and financial sustainability with scalable engagement solutions and real-world evidence frameworks.

Our work spans the full commercialization spectrum — from startups securing their first reimbursement codes, to growth-stage companies entering new geographies, to established players navigating CMS policy change, competitive bidding reform, and value-based care partnerships.

B.S. Chemical Engineering · M.B.A. Healthcare Management
Former Head of Marketing & Head of Market Access
T
Minnesota High Tech Association Tekne Award — Life Sciences Achievement in Medical Technology Innovation · Presented by MHTA
"The best medtech strategies aren't built in a boardroom. They're built by people who feel the clinical unmet need from the patient's bedside, who are driven to put life-changing solutions in the hands of the clinicians who need them most, who see the health-economic gap through the payer's eyes, and who carry an unwavering conviction to fix real healthcare problems — the kind that heal the entire system, not just the bottom line."
— Principal Consultant, Pathera Health Consulting
50+

Positive coverage determinations secured across Medicare, Medicaid, and commercial payers — turning complex payer landscapes into durable reimbursement pathways.

04 —

Thought Leadership & Speaking

We bring executive-level insight to conferences, advisory councils, and boards — translating complex reimbursement, regulatory, and digital health dynamics into strategic clarity for medical device organizations.

Core Speaking Themes
01

The Future of Medicare Advantage Supplemental Benefits

Designing sustainable benefit models that balance cost containment, member satisfaction, Star Ratings, and CAHPS performance.

02

Turning Data into Coverage: RWE and HEOR for Payer Adoption

How claims, patient-reported outcomes, and device data can strengthen reimbursement strategy and value-based agreements.

03

Navigating CMS Policy, Competitive Bidding & Value-Based Care

Implications of regulatory change for medical technology, digital health, and managed care partnerships.

04

From Technology to ROI: SaaS Innovation & Payer Outcomes

Bridging interoperability, conversational AI, CRM engagement, and analytics with member experience and cost reduction metrics.

05

Managing High-Cost, Low-Prevalence Populations

Bundled payments, episode-of-care strategies, and risk-sharing models in disease conditions such as organ transplantation, ESRD, urological disorders, chronic wounds, and hearing loss.

06

Value Analysis Committees & Payer Decision-Making

Understanding hospital and payer purchasing priorities in a value-based ecosystem.

07

Improving Patient NPS and CAHPS through Digital Engagement

Operationalizing care management and engagement strategies that move the satisfaction and quality metrics that matter most to payers.

Invite Me to Speak →
05 —

My Medical Device Experience

Device & Platform Types

Implantable Devices Procedural Products Capital Equipment Consumables SaaS Digital Health Platforms Patient Management Programs Remote Patient Monitoring

Therapeutic Areas

Hearing / ENT Urology Wound Care Ostomy Orthopedic Endoscopy Sterilization Kidney Disease Cell Therapy Organ Transplants Immunoassay / Immunodiagnostics
04 —

Let's Work Together

Start a conversation

Whether you're entering a new market, navigating reimbursement, or shaping a product roadmap — reach out for a no-obligation discovery call.

Available for project & retainer engagements
Based in the U.S. · Global clients welcome

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